|Study location||Netherlands, Maastricht|
|Type||Summer Courses, full-time|
|Nominal duration||3 weeks (9 ECTS)|
|Tuition fee||€1,699 one-time|
Enrolled as an Undergraduate student or Undergraduate diploma
Students must have a general understanding of business concepts and have completed introductory courses in marketing, finance, and management. Students must also be at an advanced level of English.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
The language of the course is English, so we expect a fluent level and the ability to follow and participate in class.
In this class, you will create the foundation to launch an innovative product or service. You will work in teams and utilize design thinking (also referred to as human-centered design) processes and tools to build an innovative product or service that meets the needs of your target customers. This will involve understanding your prospective customers, brainstorming ideas for new products or services, building prototypes, sharing them with customers, and refining the product or service based on customer feedback. By building out the product or service in an incremental manner, we can create and refine the business model to maximize the likelihood of success for the product or service. The course will conclude with each team delivering an investor presentation showcasing the potential of their new product or service.
• Learn and practice design thinking processes and tools
• Understand how to identify and validate opportunities that can lead to innovative products and services
• Learn how to design a viable business model
• Practice communicating your venture’s status and potential to a broad audience
1. Massa, F. G. (2021). Entrepreneurship in the Wild: A Startup Field Guide. MIT Press.
2. IDEO.org (2015). The Field Guide to Human-Centered Design. IDEO.org / Design Kit.
3. Various academic and practitioner articles.
Assignment(s), Lecture(s), PBL, Presentation(s), Research, Work in subgroups
Assignment(s), Presentation(s), Final paper
Dr. Atul Teckchandani