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Creating an Innovative Start-up

Maastricht Summer School
Netherlands, Maastricht
Maastricht Summer School Netherlands, Bonnefantenstraat 2, 6211 KL Maastricht, The Netherlands
Tuition fee €1,699 one-time
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Course Description
In this class, you will create the foundation to launch an innovative product or service. You will work in teams and utilize design thinking (also referred to as human-centered design) processes and tools to build an innovative product or service that meets the needs of your target customers. This will involve understanding your prospective customers, brainstorming ideas for new products or services, building prototypes, sharing them with customers, and refining the product or service based on customer feedback. By building out the product or service in an incremental manner, we can create and refine the business model to maximize the likelihood of success for the product or service. The course will conclude with each team delivering an investor presentation showcasing the potential of their new product or service.

Course Objectives:
• Learn and practice design thinking processes and tools
• Understand how to identify and validate opportunities that can lead to innovative products and services
• Learn how to design a viable business model
• Practice communicating your venture’s status and potential to a broad audience

Recommended Literature
1. Massa, F. G. (2021). Entrepreneurship in the Wild: A Startup Field Guide. MIT Press.
2. IDEO.org (2015). The Field Guide to Human-Centered Design. IDEO.org / Design Kit.
3. Various academic and practitioner articles.

Teaching Methods
Assignment(s), Lecture(s), PBL, Presentation(s), Research, Work in subgroups

Assessment Methods
Assignment(s), Presentation(s), Final paper

Course Coordinator
Dr. Atul Teckchandani

Not available for applying at the moment
Not available for applying at the moment