Study location	Netherlands, Maastricht
Type	Summer Courses, full-time
Nominal duration	3 weeks (9 ECTS)
Study language	English
Course code	MSS1100

Tuition fee	€1,699 one-time

Entry qualification

Enrolled as an Undergraduate student or Undergraduate diploma Students must have a general understanding of business concepts and have completed introductory courses in marketing, finance, and management. Students must also be at an advanced level of English. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English The language of the course is English, so we expect a fluent level and the ability to follow and participate in class.

More information	maastrichtsummerschool.nl

Overview

Course Description
In this class, you will create the foundation to launch an innovative product or service. You will work in teams and utilize design thinking (also referred to as human-centered design) processes and tools to build an innovative product or service that meets the needs of your target customers. This will involve understanding your prospective customers, brainstorming ideas for new products or services, building prototypes, sharing them with customers, and refining the product or service based on customer feedback. By building out the product or service in an incremental manner, we can create and refine the business model to maximize the likelihood of success for the product or service. The course will conclude with each team delivering an investor presentation showcasing the potential of their new product or service.

Goals
Course Objectives:
• Learn and practice design thinking processes and tools
• Understand how to identify and validate opportunities that can lead to innovative products and services
• Learn how to design a viable business model
• Practice communicating your venture’s status and potential to a broad audience

Recommended Literature
1. Massa, F. G. (2021). Entrepreneurship in the Wild: A Startup Field Guide. MIT Press.
2. IDEO.org (2015). The Field Guide to Human-Centered Design. IDEO.org / Design Kit.
3. Various academic and practitioner articles.

Teaching Methods
Assignment(s), Lecture(s), PBL, Presentation(s), Research, Work in subgroups

Assessment Methods
Assignment(s), Presentation(s), Final paper

Course Coordinator
Dr. Atul Teckchandani