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Improving your business model

Tuition fee €299 per programme


“People do not buy what you do, they buy why you do it.”
Simon Sinek

“In life, change is inevitable. In business, change is vital.”
Warren G. Benis

Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves. How do you imagine your organization’s business model might look two, five, or ten years from now? Will you be among the dominant players? Will you face competitors brandishing formidable new business models? Which trends can make your business more challenging? Or, which trends do you miss right now?
The scale and speed at which innovative business models are transforming industry landscapes today is unprecedented. For entrepreneurs, executives, consultants, and academics, it is high time to understand the impact of this extraordinary evolution. Now is the time to understand and to methodically address the challenge of business model innovation. Ultimately, business model innovation is about creating value, for companies, customers, and society. It is about replacing outdated models.
But how can we systematically invent, design, and implement these powerful new business models? How can we question, challenge, and transform old, outmoded ones? How can we turn visionary ideas into game-changing business models that challenge the establishment—or rejuvenate it if we ourselves are the incumbents? How can we accomplish the optimal fit between the value proposition of a company and the desires of the customers?
In this course we will look in to these issues. It will be an interactive course in which there isn’t one right answer. However, this course will give you tools how you can (or must) rewrite your business model by breaking down patterns and routines. One of the topics we will address is the role Corporate Social Responsibility plays in todays’ business model. Will it create that competitive advantage or is it something we (as customers) simply demand? Does SCR create value or has it become a new cornerstone in every business model?

Course Duration and Dates
This is a 3-week online course running from the 26th of September until the 10th of October, 2020 with class being taught every Saturday. Due to COVID-19, we have decided to cancel all on-campus education this summer. The courses will be scheduled in Central European Time [CET] so it is possible that some time slots are not ideal for people in certain time zones. However, when scheduling the courses, we will try to take into account the different time zones as much as we can.

The number of credits earned after successfully concluding this course is the equivalent of 2 ECTS according to Maastricht University’s guidelines. For further information see the MSS terms and conditions

The course has the following objectives:

• Define the current business model by using the Business Model Generation of Osterwalder
• Understand how to create, deliver and capture value
• Understand how the Golden Circle of Sinek can add value to business
• Understand the importance of a value proposition design
• Create new business models for current businesses
• Understand Corporate Social Responsibility
• Understand the impact of Corporate Social Responsibility as a strategy to increase value for an organization
• Understand Blue Ocean Strategy, esp. the Four Action Framework as a tool to change current business models
• Make a persona to identify the main target group

This course is suitable for everyone who has an entrepreneurial attitude, especially those who have a major in business, economics and/or marketing. Since this course is highly interactive, it is also suitable for those who want to start their own business or are planning to work in the family business. Knowledge of entrepreneurship (or intrapreneurship) and/or organizational strategy is desirable.

This course is designed as a pressure cooker. This means the participants have to be fully dedicated, the course is highly interactive and results will arise quickly.

Recommend literature
Business Model Generation, Alexander Osterwalder, ISBN 978-047087641-1
Several articles (provided by lecturer)

Teaching methods
▪ Assignments ▪ Lectures – Papers ▪ PBL ▪ Presentations ▪ Research ▪ Skills ▪Trainings ▪ Work in subgroups

Assessment methods
▪ Attendance ▪ Final paper ▪ Participation ▪ Portfolio ▪ Presentation

Apply now! Fall semester 2020/21
Application deadline
Sep 2, 2020 23:59:59
Europe/Amsterdam time
Studies commence
Sep 26, 2020

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2020/21
Application deadline
Sep 2, 2020 23:59:59
Europe/Amsterdam time
Studies commence
Sep 26, 2020

Application deadlines apply to citizens of: United States