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Media Framing Analysis

Maastricht Summer School
Netherlands, Maastricht
Maastricht Summer School Netherlands, Bonnefantenstraat 2, 611 KL Maastricht, The Netherlands
Tuition fee €600.00 per programme


The millions of photos we post on social media, the strong resonance of magazine covers and the tweets of US-President Donald Trump underline the importance of media framing analysis. This course teaches you methods to study textual and/or visual frames in news articles and social media posts, including their headlines, photos and captions. You also learn which aspects of an issue, event, person, group, or country are highlighted by a text and/or image and which problems, causes and/or solutions are (implicitly) suggested. Further, you are taught how the selected texts and images fit within the broader context, and how to identify what is considered real and normal in this context. In a step by process, you develop a coherent analytical framework and structure for your research paper or thesis. You write a paper in which you apply the method of Van Gorp (2010), or a method of your own choice, to analyze one or more (social) media representations from your dataset. Interactive lectures and roundtable discussions help you take the different steps in the research process. Taking note of various framing analysis approaches, the lectures help you become more familiar with the wide variety of ways in which you can define and analyze both textual and/or visual frames in (social) media.

▪ Designing an analytical framework to identify, interpret and analyze frames in (social) media, in line with your research objectives.
▪ Making a well-informed decision on whether to use a deductive, inductive or mixed method to study frames.
▪ Defining the framing devices in your dataset as clearly as possible.
▪ Applying qualitative methods from framing analysis and social semiotics to study the potential meanings among different audiences of textual-visual media representations.
▪ Compiling a dataset for your dissertation or thesis that is manageable and relevant.

Instruction language

▪ Strong motivation and good command of English are essential to get a pass for the course;
▪ Basic knowledge of visual analysis is recommended;
▪ Aimed at Bachelor/ Master/ PhD students in Media Studies/ Journalism/ Cultural Studies/ Linguistics/ Political Sciences/ International Relations/ Geography/ History. If in doubt, please contact Leonhardt for personal course selection advice.

Suggested literature
Below you find some general reading suggestions. It is not required to do some reading before the course. If you like to read something, select the sources that are closest to your research interests. Alternatively, please ask Leonhardt for personal reading advice or check his website:
▪ Bateman, J., Wildfeuer, J. and Hiippala, T. (2017) Multimodality. Foundations, research and analysis – A problem-oriented introduction.
▪ Caple, H. (2013) Photojournalism. A social semiotic approach.
▪ Dahinden, U. (2006). Framing. eine integrative Theorie der Massenkommunikation.
▪ D’Angelo, P. (ed.) (2018) Doing news framing analysis II. Empirical and theoretical perspectives.
▪ Entman, R.M. (2004) Projections of power. Framing news, public opinion, and U.S. foreign policy.
▪ Geise, S., & Lobinger, K. (eds.). (2013). Visual Framing. Perspektiven und Herausforderungen der visuellen Kommunikationsforschung.
▪ Potthoff, M. (2012). Medien-Frames und ihre Entstehung.
▪ Reese, S.D., Gandy, O.H. Jr., Grant, A.E. (eds.) (2003) Framing public life. Perspectives on media and our understanding of the social world.
▪ Van Efferink, L. (2018) Our Research Paper Template for Textual/Visual/Multimodal Media Analysis.
▪ Van Gorp, B. (2010) Strategies to take the subjectivity out of framing analysis. In P. D’Angelo, & J. A. Kuypers (Eds.), Doing news framing analysis. empirical and theoretical perspectives (pp. 84-109).

Teaching methods
▪ Lectures ▪ Presentations

Assessment methods
▪ Attendance ▪ Final Paper ▪ Participation ▪ Presentation

▪ News Framing Analysis ▪ Media Frames ▪ Textual Frames ▪ Visual Frames ▪ Multimodal Frames ▪ Text-Image Relations ▪ Social Semiotics ▪ Qualitative Research Methods ▪ Analytical Framework ▪ Research Design ▪ Research Questions ▪ Research Paper Template

Apply now! Block 6.1 2018/19
Application deadline
Jun 1, 2019 23:59
Europe/Amsterdam time
Studies commence
Aug 5, 2019

Application deadlines apply to citizens of: United States